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I’m a dreamer, a child who loved to play with paper dolls.
I’m Annalisa Surace, designer and creator of IJO’design.

After graduating in architecture, I got the Master degree in Design Management at the Domus Academy, and this is where the idea was born. My project became a reality in 2000 with the aim of exploring a new territory for those years and creating the union between craftsmanship and design. With IJO’design I investigated issues that ten years later will become an essential prerequisite for a conscious business development, such as the recovery and enhancement of traditional workings of the territory, the continuous search for cultural references, traces of memory, and the link with the genius loci also expressed by the name IJO, ‘sole’ in griko, the ancient language of Magna Grecia.

I’M A DREAMER, A CHILD WHO LOVED TO PLAY WITH PAPER DOLLS.
I’M ANNALISA SURACE, DESIGNER AND CREATOR OF IJO’DESIGN.

After graduating in architecture, I got the Master degree in Design Management at the Domus Academy, and this is where the idea was born.
My project became a reality in 2000 with the aim of exploring a new territory for those years and creating the union between craftsmanship and design.
With IJO’design I investigated issues that ten years later will become an essential prerequisite for a conscious business development, such as the recovery and enhancement of traditional workings of the territory, the continuous search for cultural references, traces of memory, and the link with the genius loci also expressed by the name IJO, ‘sole’ in griko, the ancient language of Magna Grecia.

Today IJO’design is an artisanal luxury fashion brand.

Here in Salento, the heritage of the weaving tradition meets the innovation of contemporary design. A strong focus on sustainability leads thr brand from the first steps of production: in our worshop old handloom are used to weave natural fibers from carefully selected certified yarns.

Today IJO’design is an
artisanal luxury fashion brand.

Here in Salento, the heritage of the weaving tradition meets the innovation of contemporary
design. A strong focus on sustainability leads the brand from the first steps of production:
in our worshop old handloom are used to weave natural fibers from carefully selected certified yarns.

IJO design identity is built on: DESIGN, QUALITY, SUSTAINABILITY.

A defining mix of minimal style insired by architecture and an extensive research on textile design ; the best quality for materials,; manufacturing best practices to substain our values of ethical production an environmental fairness.

IJO design identity is built on:
DESIGn, QUALITY, SUSTAINABILITY.

A defining mix of minimal style inspired by architecture and an extensive research on textile design; the best quality for materials, manufacturing best practices to substain our values of ethical production and environmental fairness.

ijo' design is a timeless idea.
it's a special feeling of self interpretation.
everyone should have the chance to wear and live a dress as a masterpiece.

IJO'DESIGN IS A TIMELESS IDEA.

IT'S A SPECIAL FEELING OF SELF INTERPRETATION.

EVERYONE SHOULD HAVE THE CHANCE TO WEAR AND LIVE A DRESS AS A MASTERPIECE.